What sets us apart

Language & Accuracy

We have a human process, for products that need to speak to humans.

We "get" it and know wording differences can have big consequences.

Clear communication isn’t just about translating words - it’s about being understood by the people preparing and serving your food.

That’s why accuracy, clarity, and real-world understanding matter to us.

Balancing what we want to say &

What foodservice need to hear

  • Allergy language needs to be explicit and unambiguous
  • Some terms sound clear to travelers but may be interpreted differently by foodservice staff
  • Cultural and regional context matters as much as grammar
Our Process

DNA of an Equal Eats Cards

Stakeholder-Led Card Design
  • Created with chefs, wait staff, restaurant owners
  • Input from allergy & celiac community leaders
  • Surveyed 2,000+ people
Translation & Review Process (3-Tier Method)
  • Professional translation
  • Expert proofreading
  • Native-speaker review
We Understand Words Don’t Translate Perfectly
  • Some allergy terms have no direct translation
  • Example: “tree nuts” in European languages
  • We select best category term to encompass allergen
We Recommend Being Specific
  • Recommend listing individual allergens
  • Avoid relying on broad category terms
  • Cards support - they don’t replace awareness
Internal Quality Controls
  • In-house trained team of people who live with food allergy, celiac disease+
  • Internal checks for accuracy and order matching
  • Consistency across all cards
Same Accuracy Across All Formats
  • Physical cards
  • Digital PDF downloads
  • App access

Keep in mind

Cards help:
Communicate clearly
Reduce misunderstandings

Cards don’t replace:
Asking questions
Medical advice
Personal judgment